Asda On The Move to Cherwell Valley

Asda has announced plans to expand in the convenience market by partnering with EG Group to launch 28 new Asda On the Move stores this year, up to 200 sites next year and the ambition to roll out further stores in 2023. Two stores being rolled out this year are Bicester and Ermont Way, Banbury.

Each site will be up to 3,000 square foot in size and stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range and a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts. They will also include foodservice offerings from EG Group and their partner brands such as Greggs and Subway.

John Fallon, Asda’s Chief Finance Officer, said: “As customers responded to the gradual easing of social distancing restrictions, we inevitably saw sales soften compared to the exceptional lockdown-driven demand experienced during the first quarter. Nevertheless, the continued resilience our business has been demonstrated in the positive like-for-like sales growth compared with the same period in 2019, as we were able to take advantage of a higher level of in-home consumption, satisfying customers’ needs across both food and non-food.

“Looking ahead to the rest of the year, the first phase of the rollout of Asda On the Move is an exciting next step for the business, enabling us to supply a new convenience store offer, complementing our other store formats.”